News — 3rd Wave

Why the Third Wave Coffee Movement Stalled & How to Kick-start It Again

3rd Wave

Why the Third Wave Coffee Movement Stalled & How to Kick-start It Again

“Our argument is there are a lot of coffee drinkers that want a better experience than what they are currently paying for, but they don’t want to compromise the customer service and they don’t want to feel awkward or like an idiot when they try to order, otherwise they’re not going to come back,”

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Defining Third Wave Coffee Movement and Documenting its Origins in Canada

3rd Wave

Defining Third Wave Coffee Movement and Documenting its Origins in Canada

Coffee enthusiasts were unhappy. Baristas were unhappy. There was unrest in the air. It was the spark that helped ignite a coffee rebellion in the Pacific Northwest which was later coined the “third wave coffee movement”. 

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Code of Conduct for the Specialty Coffee Business

3rd Wave Barista

Code of Conduct for the Specialty Coffee Business

Walking into any given cafe on any given day, you may encounter anything from a polite and professional well dressed barista, to a scruffily-dressed kid who neither smile’s nor seems to care how you would like your coffee...

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First Coffee Experiences and the Third Wave

3rd Wave Barista

First Coffee Experiences and the Third Wave

None of us connoisseurs started off drinking single malt whiskeys or extra hoppy IPA’s. We all had to cut our poison with pepsi or seven up, orange juice until we could adjust to the blast of alcoholic intensity of straight shots.

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Consumer Coffee, it's History and the Rise of Specialty Coffee

3rd Wave

Consumer Coffee, it's History and the Rise of Specialty Coffee

At the heart of third wave is a full-on frontal attack on the myths of coffee that previous waves built their business models on. Dismissed as a fad in the early years, the fact that third wave is still going strong after 15 years is a testament to the trending growth we witness today...

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How Barista Competitions were organized

3rd Wave Specialty Coffee Competition

How Barista Competitions were organized

I am not a stakeholder in your industry, yet here I am fighting for your industry. 

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