CBC Radio Noon Quebec with Shawn Apel: Your Coffee Rituals
The interview conducted by CBC Radio Noon Quebec with Shawn Apel featured Les Kuan, our director of curriculum, discussing various aspects of coffee culture. Les addressed questions ranging from coffee competitions to the emergence of specialty instant coffee and coffee rituals. He emphasized the significance of branding, highlighted evolving coffee habits, and stressed the importance of freshness in coffee. Les delved into the concept of artisan third-wave coffee, emphasizing the trend toward higher quality, scoring 80 points or higher on the specialty scale. He also noted the prevalence of stale pod coffee among consumers, highlighting a growing connoisseur movement that seeks to avoid paying a premium for inferior quality products.
