The third wave coffee movement is an approach to coffee that is obsessed with quality and freshness. It started in Canada during the late 1990s inspired by the 1980s coffee scene in Seattle. It really took hold when Starbucks decided, in 2004, to replace traditional, hand-operated, manual machines with push button, super-automatic machines. Starbucks had a hyper-aggressive expansion plan in its sights in 2004, but in order to pull it off they needed to ensure that consistency, efficiency and speed of service could be maintained between stores. To accomplish this feat they made the bold move of switching from hand-operated,...
We teach you to understand the fundamentals of coffee roasting, safety procedures and maintenance in a weekend. "
" If your offering a watered down version or even worse, serving essentially the same quality of lattes and pastries that you will typically find in chain coffee shops, then a visit to your coffee shop will not be worth the risk of a special trip."